Over 3o Years Industry Experience
The Datum Way
Our leadership team

Pete Anniss
CEO
Pete Anniss has been a part of Datum Alloys since 1998 and serves as the Chief Executive Officer. Initially employed within the warehouse, Pete has moved through the ranks of the company, learning every aspect of the business. His degrees in biology from Aberystwyth University and an MSc from Cranfield University affords him an in-depth knowledge of stainless-steel strip as a product and the etch ability of stainless steel. He also attended the University of Chicago’s accelerated development program. Pete has greatly contributed to Datum’s success and he continues to strive towards Datum remaining a market leader within our sector.

Ben Widger
Finance Director

Ian John
Operations Director

Ross Howard
Sales & Marketing Director
Ross Howard joined Datum in April 2020 as European Business Development Manager and in August 2023 was promoted to Sales & Marketing Director in recognition of the work he’s done and the plans that have been developed to drive the business forward. A qualified Mechanical Engineer and accomplished Sales & Marketing professional with over 30 years’ experience in engineering and manufacturing companies he has become a valuable member of the team and continues to build on a well established business.

Richard Knutton
Technical Director
Experts In Our Field
With over 30 years of experience, Datum leads in innovation and delivery of tools for infinity edge innovators and technology developers.
Datum deliver rigorously tested products, industry-leading delivery times and optimal results.
With locations in the UK, USA, and Singapore we can service our customers and maintain strong relationships wherever they are in the world. Datum customers return time and time again, safe in the knowledge that our products and service are second to none.
Industry Sectors
Our laser cutting process guarantees scratch-free, precision components that find widespread use in various manufacturing sectors including power generation, machine building, marine, automotive, battery manufacture and technology companies.
Experience Counts
Datum has a proven track record with rigorously tested products and industry-leading delivery times.
Our experienced team will guide you through the development process, from concept to final production, ensuring your ideas come to life with unparalleled precision and quality.
Complexity is where we thrive, so bring us your most complex issues, challenging tool design or process problems and we will help solve them for you.
Quality
Oil, grease and scratch free foils and components, produced to tight tolerances
Experience
With decades of experience, Datum leads the way in innovation and technology development
Efficiency
Rapid prototyping and production, short lead times and fast delivery
Precision
Our tolerance controls ensure you receive precision foils and components